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| | Selecciones Celebrates 35 Years With the Introduction of New Editorial Franchise Issue and Event |
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date: Aug 22nd 2006 10:09
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Our readers have been extremely brand loyal for the past 35 years, says Selecciones editor-in-chief Genevieve Marlin-Fernandez. U.S. Hispanics turn to Selecciones for its cultural relevance and original editorial content. But even more so, they embrace the magazine because it connects them to their families across the globe.
During Hispanic Heritage month, the magazine will also reproduce its original 1940 and 1971 vintage covers for the October issue creating a collector s edition, then-and-now retrospective for in-book advertisers. Additionally, Selecciones will launch multi-tiered advertiser and consumer initiatives including customized retail programs, brand-building grassroots events and innovative distribution opportunities throughout top-Hispanic targeted cities.
Over the past six years, the U.S. based Selecciones total circulation has increased an impressive 87% -- from 200,000 to 375,000, currently reaching more than three million U.S. Hispanics. The brand continues to prove strong, year over year, with an average yearly circulation growth of 11%. Additionally, its annual subscription price of $20.56 has held steady for the past six years.
The magazine s global imprint has been a driving force in subscriptions and newsstand sales for the past three and a half decades, says Bradley. Selecciones is everywhere people speak Spanish.
About Selecciones:
Selecciones empowers the Hispanic family in the United States with content that is practical, informative and inspirational -- providing news on extraordinary people, the latest trends and relevant service, all while celebrating the diversity of the Hispanic experience. Drawing from a world of resources, Selecciones touches the consumer with a product that has the impact of a global brand yet the intimate connection of a trustworthy friend. Selecciones is published by the Reader s Digest Association, Inc. (NYSE: RDA).
About McDonald s:
McDonald s USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald s 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald s visit http://www.mcdonalds.com.
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article 'Selecciones Celebrates 35 Years With the Introduction of New Editorial Franchise Issue and Event' source is Reader`s Digest, visit source site:
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