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| | Fifth Annual EA Sports Madden Challenge Starts September 1st to... |
| date: Aug 18th 2006 11:19
Determine World s Best Madden NFL 07 Player. Thousands Will Compete in First-ever International Madden Tournament Hawaii Finals Champion Awarded $100,000 Grand Prize
Celebrating five years of EA SPORTS(TM) Madden Challenge presented by Best Buy, Electronic Arts (Nasdaq:ERTS) announced today the locations and dates for the 2006 EA SPORTS Madden Challenge, the only official EA tournament, to crown the best player of Madden NFL 07, the latest installment of the top-selling football video game franchise in North America. Winners will come from 31 regional competitions.
This year, for the first time, the 2006 EA SPORTS(TM) Madden Challenge will expand internationally, adding challenges in each of the following countries: Mexico, Canada, United Kingdom, Germany and Hong Kong.
The winners from the 26 U.S. cities and five NFL international tournaments will advance to the Finals, held during Pro Bowl week (week of Feb. 8, 2007) in Honolulu, Hawaii. The winner of the 2006 EA SPORTS Madden Challenge will receive a grand prize package, including a check for $100,000 and the winners of each regional competition will receive $1,000. Last year, 73,000 people attended and 16,000 competed nationwide, but Jarvis Thomas from Upper Marlboro, MD proved he was the best player and took the $100,000 grand prize at the Honolulu finals.
The 2006 EA SPORTS Madden Challenge, presented by Best Buy and sponsored by Microsoft and Sprint, will test the skills of thousands of gamers on Madden NFL 07, on both the Xbox and Xbox 360 consoles. The professional division (consisting of up to 512 competitors at each regional stop) will feature competition on the Xbox(R) videogame system from Microsoft and a new Xbox 360(TM) Division (64 competitors at each stop) will feature next-gen play on the Xbox 360 console. The regional winner from each professional division will advance to the finals in Hawaii.


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