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| | Frost & Sullivan award Siemens the prize for Market Leadership in Enterprise Telephony in Europe |
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date: Jul 24th 2006 13:44
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Siemens Communications has received the Frost & Sullivan Market Leadership Award 2006 in the category of Enterprise Telephony in Europe.
With this distinction the analysts are paying tribute to Siemens leading position in the market for IP telephony equipment. According to Frost & Sullivan this success is due to steady and strong growth throughout all European countries as well as the expansion of market share in vertical markets such as health care and hospitality.
The Frost & Sullivan Award for Market Leadership is presented to companies that have earned a leadership position in the market based on successful marketing strategies. It looks at exceptional performance in all areas of the marketing process. This includes identifying market-specific challenges and important market factors, as well as developing suitable marketing strategies.
Frost & Sullivan came to their decision on the basis of some 19.5 million IP terminals sold in Europe in 2005. In this segment Siemens Communications accounted for a market share of close to 16 percent – making it the number 1 in Europe. A key contributory factor was a strong third quarter in 2005, along with robust growth in the German market.
While Siemens Communications can lay claim to being market leaders in Germany in 2005, it also ranks second in Italy, Spain and some East European countries. In addition to this, the Group has gained market share in Belgium, the Netherlands and the UK.
Frost & Sullivan were particularly keen to emphasize the strong growth shown by Siemens Communications in the medium to large enterprise segment. The company intends to add to this success in the small enterprise segment with its HiPath 2000 and BizIP products.
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article 'Frost & Sullivan award Siemens the prize for Market Leadership in Enterprise Telephony in Europe' source is Siemens AG, visit source site:
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