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| | New Branding Campaign From Biosense Webster Underscores Heritage Of Innovation |
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date: Jul 22nd 2006 12:49
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The bold colors seen in the materials each represent a different sector of Biosense Webster s business: corporate, ablation/therapeutic technologies, navigation tools, diagnostic equipment and educational programs. The new brand will continue to be displayed at upcoming industry trade shows, medical meetings and in printed sales materials.
This enduring approach to improved medical care has, indeed, earned Biosense Webster favorable recognition. Early in 2006, consulting company Frost & Sullivan named Biosense Webster as the recipient of its annual Award for Excellence in Technology. The award is given to a company that has pioneered the development and introduction of innovative technologies that have high impact and the ability to influence change, adoption and competitive posture in the industry. Biosense Webster was acknowledged for its overall technical excellence and its ongoing commitment to technological innovation.
While a number of cardiac rhythm management companies have entered and exited the market, Biosense Webster has been producing EP diagnostic catheters for over 30 years, said Frost & Sullivan Research Analyst Venkat Rajan. And although many medical device companies can only claim expertise in one area such as mapping, navigational tools or energy modality, Biosense Webster has displayed exemplary proficiency in developing all-encompassing EP systems to perform safe and effective ablation procedures.
About Biosense Webster, Inc.
Biosense Webster, Inc., a Johnson & Johnson company, pioneered EP diagnostic catheters more than 30 years ago and continues to lead the industry as an innovative provider of advanced diagnostic, therapeutic and mapping tools. As the leader in navigation systems, Biosense Webster, Inc. s, technology includes the largest installed base of navigation systems worldwide in leading hospitals and teaching institutions. With proprietary products such as the CARTOMERGE™ Image Integration Software Module, the THERMOCOOL® Irrigated Tip Catheter and the LASSO® Circular Variable Mapping Catheter, the company is changing the way electrophysiologists diagnose and treat arrhythmias.
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