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| | New Branding Campaign From Biosense Webster Underscores Heritage Of Innovation |
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date: Jul 22nd 2006 12:49
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More Than 30 Years of Advancements in Electrophysiology Give Way to Industry Leadership, Recognition.
Biosense Webster, Inc., has unveiled its new branding campaign, designed to underscore the company s leadership position in the cardiac rhythm management market and call attention to its long legacy of bringing innovative and game-changing technologies to the electrophysiology (EP) industry.
The branding campaign, as seen for the first time at Heart Rhythm 2006, the Heart Rhythm Society s 27th Annual Scientific Sessions in Boston, is rooted in the company s most defining core value – innovation. For more than 30 years, Biosense Webster s heritage has been about its ability to evaluate future and existing needs and respond with revolutionary solutions that redefine treatment for patients with cardiac conditions such as arrhythmia (or irregular heart rhythm).
The brand s chosen tagline, Ideas making a difference, captures the company s pioneering heritage in the continuous exploration of bold new frontiers and its drive to deliver innovative solutions that accelerate scientific progress in ablation, empower clinicians and foster health in patients around the world.
To advance ablation procedures, the company specializes in tools, such as radio frequency-heated catheters, to ablate areas of cardiac tissue that disrupt consistent heart rhythms. These catheters, and related equipment, have effectively changed the way electrophysiologists treat cardiac arrythmias.
The new branding campaign features a unique graphic style, entitled Pathway to Healing, which highlights the company s fundamental attributes and areas of specialty. The background evokes movement and energy, recalling the familiar peeks and valleys of an EKG (Electrocardiogram) reading. Clinical and lifestyle images progress over this background to deliver the Ideas making a difference storyline, which begins with broad-based innovation (ideas), continues with product offerings and procedural steps (making) and finishes with the benefit to the physician and/or patient (a difference).
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