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| | Motorola Launches Global Flagship Stores with Shanghai Opening |
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date: Jul 13th 2006 10:50
page: 1 | 2
China location is first step in global effort to help consumers get more out of their products. Motorola, Inc. (NYSE:MOT) a global leader in wireless communications, today launched a worldwide initiative to open Motorola branded stores in key markets with
Applying the same kind of innovative design approach that distinguishes Motorola s award-winning mobile handsets, Motorola Flagship Stores feature a unique, interactive layout, highly trained staff, phone customization and experience pods. All are intended to create a deeply experiential environment that incorporates Motorola’s full product range and bring to life Motorola’s vision of seamless mobility – anytime, anywhere.
Motorola s Flagship Stores are designed to help consumers get more out of their Motorola products, beginning with an enhanced purchase experience and continuing throughout the time they own the tools for connection and communication, said Motorola’s Jeremy Dale, vice-president of retail marketing. We believe that through personalized service, an innovative and engaging retail environment, and a broad presence of these stores in the market, we offer a truly seamless consumer experience and will drive overall sales of the entire Motorola product family.
Motorola has spent the last two years deeply engaged in a global research and development effort around the new retail concept, and as a result has come up with an approach that is centered around the consumer.
Fun is a core element of the stores, offering users an opportunity to personalize their phones using laser etching and customized phone tattoos, as well as unique in-store training programs and on-site factory authorized technicians to aid with questions and any necessary service.
Beyond the Motorola Flagship Stores themselves, Motorola is planning on taking advantage of the modular nature of the Flagship Store design to launch store-in-store shops and non-flagship stores.
“The key elements of the Motorola Flagship Store are modular, scalable, and flexible, ensuring that various incarnations of our signature store design will soon be found in stores worldwide, said Dale. “Motorola will only launch flagship stores, stores or “stores-in-stores” if it benefits our customers and partners who will be opening and operating the stores.”
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