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| | EA Taps Elliott Sadler as Cover Athlete for NASCAR 07 |
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date: Jul 2nd 2006 17:54
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New Game From EA SPORTS Launching in September Places Fans in the Excitement of NASCAR NEXTEL Cup Racing Action Like Never Before.
With more NASCAR NEXTEL Cup drivers at the highest level of the sport gaming than ever before, Electronic Arts (NASDAQ:ERTS) announced today that its EA SPORTS(TM) branded NASCAR(R) videogame, NASCAR(R) 07, will feature NASCAR NEXTEL Cup Series driver Elliott Sadler on the cover. The longtime gamer has been heavily involved in all aspects of EA s NASCAR franchise since he joined the Cup ranks in 1999, including taking home the championship trophy from last years EA SPORTS Drivers Gaming Competition in Bristol, TN, making him the perfect driver to showcase on the cover.
I m thrilled that EA has chosen me as their cover athlete for the game this year, said Sadler, driver of the No. 38 M&M s Ford Fusion for Robert Yates Racing. I ve been a big fan of this game for a while now and play it as often as I can whether I m on the road or at home.
The changes for the game this year are really going to impress folks, Sadler added. They ve brought the excitement and speed aspects of our sport to the forefront and put the control in the hands of the player. It ll feel like you are right there in the car with me, feeling that adrenaline rush I get every time I m out there on the track.
Todd Sitrin, vice president of marketing, EA Tiburon, stated, Over the years we have watched Elliott deal with some of the most exhilarating racing situations in the sport and come out on top. He represents what NASCAR 07 is all about, dealing with difficult situations and not letting it get to you, but instead focusing on the next opportunity and doing what you can to win.
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article 'EA Taps Elliott Sadler as Cover Athlete for NASCAR 07' source is Electronic Arts Inc., visit source site:
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