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| | Orange joins RED revolution to help fight AIDS in Africa |
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date: May 28th 2006 12:21
page: 1 | 2
Orange is to sell a specially-developed Motorola phone in support of the (PRODUCT) RED brand which funds the Global Fund to help eliminate AIDS in Africa.
Along with other UK mobile operators and independent retailer Carphone Warehouse, Orange stores will shortly be stocking the ultra slim, ultra chic red MOTOSLVR, the first of a new (MOTO) RED portfolio being launched by Motorola in support of the Africa funding initiative. The phone will also be sold through our online, direct sales and upgrade channels.
The red MOTOSLVR enables our customers to contribute to the fight against AIDS and HIV in Africa. Put simply, every time a customer makes a call from their RED phone, 5% of the revenue from that call will be donated by Orange to the cause. £10 from each handset sale will also be donated.
The (PRODUCT) RED brand already includes products from well-known brands such as American Express, Gap, Converse and Giorgio Armani. It was launched at the World Economic Forum in January this year by U2 lead singer and campaigner Bono and Bobby Shriver, Chairman of Data - the Debt Aids Trade Africa organisation which campaigns for resources to be directed to Africa. RED branded products are intended to deliver a sustainable flow of private sector money to the Global Fund to fight AIDS.
Thanks to the involvement by Orange, Motorola and the UK telecommunications industry, mobile phone users will be able to contribute to the fight against AIDS in Africa with every call, text and download they make.
As well Orange, supporters of the red-branded mobile phone initiative include BT Mobile, Carphone Warehouse, Fresh, O2, Tesco Mobile, T-Mobile, Virgin Mobile and Vodafone.
page: 1 | 2
article 'Orange joins RED revolution to help fight AIDS in Africa' source is Orange, visit source site:
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