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| | American Airlines Takes DVD Board Game To New Heights |
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date: May 7th 2006 15:21
Scene It? The DVD Game Trivia Content Featured On Inflight Entertainment Line Up.
American Airlines passengers can now test the old adage that time flies when you’re having fun. As of April 1, American has joined with Screenlife, maker of Scene It? ® The DVD Game, the world’s top-selling board game brand, to offer a wide array of games on more than 29,000 monthly entertainment-equipped domestic and international flights.
The game launch, partially sponsored by Sierra Mist ®, follows a highly successful pilot program executed in the fall of 2005.
“The pilot test showed us the value of offering passengers new and different forms of entertainment,” said Mary McKee, American’s Managing Director – Inflight Products. “Screenlife games have the power to engage a diverse audience, so they’re a great fit for American Airlines. Our customers enjoy the variety provided by the game content, and we are pleased to continue offering onboard trivia for their entertainment.”
Over the course of the next 12 months, 48 game programs will be shown prior to American Airlines inflight movies. Each month, approximately 4.4 million passengers will have the opportunity to test their pop culture knowledge at 30,000 feet. Each Screenlife game program features real clips from hit movies like ”Titanic”, “Office Space” and “Gladiator,” as well as highlights from popular TV shows like “Survivor,” “American Idol” and “Friends.”
“We’re very enthusiastic about giving travelers a fun, interactive experience in the air,” said Dave Long, Screenlife’s co-founder and CEO. “Our partnership with an industry leader like American Airlines is just one of the ways we’re working to broaden our presence in the world of entertainment.”
Entertainment fans will be challenged by questions like:
- Name the actress who played these characters: Daisy Araujo, Vivian Ward and Anna Scott.
- Who is the first Friend to find out that Monica and Chandler are dating?
- Which band sang the following songs: ’New’, ‘I’m Just a Girl’ and ‘Hey Baby’?
- Who was taken as the number one overall draft pick in the 2003 NBA draft?
Frequent fliers who expect to trump their less-traveled seat mates may want to hold off issuing a challenge: each month, four different games will be available, alternating on an eastbound/ westbound and semi-monthly rotation. In addition, a special selection of Screenlife games will be available on DVD to First and Business Class passengers on select flights in their Inflight Theater Kits. In May, passengers will enjoy the following trivia lineup on all American flights equipped with inflight entertainment systems:
- Scene It? Disney Edition
- Scene It? Music Edition
- Scene It? Turner Classic Movies Edition
- Scene It? TV Edition
Other exciting titles, including American Idol-All Star Challenge, Scene It? Marvel Edition and DVD Blast!, will be featured on future American Airlines flights.
The American Airlines in-flight program is one of several new relationships Screenlife is forging as it expands into new entertainment platforms. Earlier this year, the company’s blockbuster Scene It? DVD game was introduced to 9.5 million homes across the country as an On Demand feature on Comcast, America’s leading digital cable provider.
article 'American Airlines Takes DVD Board Game To New Heights' source is American Airlines Inc., visit source site:
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