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| | Bosch supports implementation of the EU Road Safety Charter |
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date: Apr 18th 2006 11:06
page: 1 | 2
ESP® also has a presence on the internet: the internet site www.bosch-esperience.com has been created specifically to communicate with the general public, providing comprehensive information about the Electronic Stability Program and other safety systems in German, English, French, Italian, and Spanish. In addition to the hard facts, the site includes items such as films, animation sequence, and a computer game that demonstrates the benefits of ESP®.
Bosch also constructed four driving simulators in 2004. In these simulators, it is possible to experience the safety benefits of a vehicle fitted with ESP® on a risk-free virtual car drive. The driving simulators are on hand at all the significant European motor shows, and can also be lent out to car manufacturers, dealers, driving schools, and driving safety centers for use at larger events.
Special growth potential in small cars
In 1995, Bosch was the world s first automotive supplier to begin series production of ESP®. Since then, more than 20 million systems have been produced. 55 percent of new vehicles registered in Germany in 2003 were fitted with the system. By 2004, the figure had risen to 67 percent. The preliminary figures for 2005 indicate a further rise to 72 percent. There is still a particular need for vehicles smaller than the compact class to catch up – only about one in every four of these cars is fitted with ESP®. Too few, if we remind ourselves that the majority of drivers and passengers in this kind of car are inexperienced, young people, says Hemming. It is precisely these people who particularly need the guardian angel of ESP®.
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article 'Bosch supports implementation of the EU Road Safety Charter' source is Bosch GmbH, visit source site:
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