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| | Bosch supports implementation of the EU Road Safety Charter |
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date: Apr 18th 2006 11:06
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Fitting ESP® to more vehicles is the goal. EU Road Safety Charter launched two years ago. Bosch supporting the charter with campaigns to raise the share of new registered cars fitted with ESP® to more than 50 percent by 2010.
In 2005, 39 percent of all new cars registered in Europe were fitted with ESP®.
It is two years since Bosch signed the European Road Safety Charter. Since that time the company has stepped up its efforts to inform the public of the life-saving value of the Electronic Stability Program ESP®, and is thereby helping to ensure that, by 2010, at least every second new vehicle registered in Europe will be fitted with ESP®. In this way Bosch is supporting one of the top priorities of EU traffic policy: halving the number of people killed every year on the roads in Europe between 2001 and 2010, bringing the number down to 25,000. The progress made so far is promising: via the ESP®erience training program, Bosch has explained the benefits of ESP® to some 25,000 car sales staff. Comprehensive information related to in-car safety systems has been published on the internet, while several driving simulators, able to provide vivid demonstrations of ESP® at a wide range of events, have been constructed. Skidding is the most common cause of fatal accidents – and ESP® can effectively prevent it in most situations , explains Herbert Hemming, Executive Vice President Sales in the Bosch Chassis Systems Control Division. Every study that has examined the effectiveness of the safety system therefore points to the same recommendation: no cars without ESP®. Whereas 29 percent of all the cars sold in Europe in 2003 were fitted with ESP®, the preliminary figure for 2005 is as high as 39 percent. Bosch is therefore well on track for achieving the target it has set itself.
Information provided in several ways
The EU Road Safety Charter aims to persuade road users to behave more responsibly, to make vehicles safer, and to develop the road infrastructure. Bosch was among the first companies and organizations to sign the charter on April 6, 2004, in which they pledged their support to the EU.
Prior to signing, Bosch had researched consumers knowledge of active safety systems in several European countries. The result was the same everywhere: ESP® was largely unknown. The aim of all the measures taken so far, therefore, is to communicate the benefits of ESP®. For example, about 25,000 car salespersons across Europe have meanwhile attended the ESP®erience training program. In addition, Bosch has been present at 20 large events, such as the Renault World Series races, with ESP® Safety Villages . These villages use both show elements and documentary evidence to promote the advantages of ESP®.
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article 'Bosch supports implementation of the EU Road Safety Charter' source is Bosch GmbH, visit source site:
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